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STRATEGY AND PLANNING SESSIONS NOW AVAILABLE FOR 2024

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  • Tools: Your Target Market
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    • Home
    • Services and Expertise
    • Strategic Planning
    • Experience and Clients
    • Schedule An Appointment
    • Tools: Your Target Market

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  • Home
  • Services and Expertise
  • Strategic Planning
  • Experience and Clients
  • Schedule An Appointment
  • Tools: Your Target Market
The McCarroll Group

The McCarroll Group business consulting & venture development

The McCarroll Group business consulting & venture developmentThe McCarroll Group business consulting & venture development

segmenting and assessing your target customers

Be Prepared To Pivot

Your customers and constituents are always impacted by the evolving marketplace  in a variety of ways. Analyzing these impacts, and how they change the routines and requirements of your customers is key to determining different ways you can change your offering.

Analyzing Your Customers

One way of assessing  how your customers' needs have changed, is to re-examine their attributes in a number of dimensions:


  • Geographic: Where They Are
  • Demographic: Who They Are
  • Behavioralistic: What They Do
  • Psychographic: What They Think and Feel

Some Frameworks to Help

We've included two useful frameworks for you:

  1. A customer analysis framework for you to think how your customers' situations have changed.
  2. A product offering framework for you to consider how you will change your offering to continue to be able to sell to your customers.

customer analysis framework

Geographic and Demographic

Our Role

We can help you conduct this analysis and find the opportunities for growing your business.


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