segmenting and assessing your target customers

Your customers and constituents are always impacted by the evolving marketplace  in a variety of ways. Analyzing these impacts, and how they change the routines and requirements of your customers is key to determining different ways you can change your offering.

One way of assessing  how your customers' needs have changed, is to re-examine their attributes in a number of dimensions:

• Geographic: Where They Are
• Demographic: Who They Are
• Behavioralistic: What They Do
• Psychographic: What They Think and Feel

We've included two useful frameworks for you:

1. A customer analysis framework for you to think how your customers' situations have changed.
2. A product offering framework for you to consider how you will change your offering to continue to be able to sell to your customers.